Showroom Kreil

The "VISIONS AND MORE" showroom is an exclusive sales and service store for high-quality HIFI equipment. The approach and claim at the same time was to put the product and the product staging in the foreground. This was implemented through a limited choice of materials and a reduction to the essentials. A balancing act between an atmosphere that did not appear too slick and the product presentation. The structure of the existing multi storied building was not changed - the concept was adapted to the existing column structure. Thanks to its strict positioning, this created a path along a tunnel and down a steel staircase to the basement.

A sophisticated, illuminated display case arrangement takes the visitor into the world of HIFI products. in the specialised "experience" boxes, the customer can experience sound and image effects first hand. The supports are signposts and are further emphasized and underlined by the custom showcases used. The simple elegance and the use of fine materials such as black enamel glasses and coated floors can also be seen as a counter-response to the often cheap feel of media discounters. Here, an expensive design object such as a stereo system is given the appropriate environment and platform. Natural lighting and targeted artificial light with a day-night effect highlights the individual product and is intended to awaken the customer's desire for something special.

Location
Dornbirn, Vorarlberg
Finished
2009